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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
B. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

Question 2

Which are Actions Available with Salesforce Connector (Choose three)

A. Assign prospect to queue
B. Create a Salesforce event
C. Add to Salesforce campaign
D. Delete a Salesforce task
E. Assign prospect via Salesforce active assignment rule

Question 3

There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. False
B. True

Question 4

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Question 5

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. There must also be a general or specific user as a sender.
B. All prospects on the recipient list must be assigned to a user.
C. The assigned user must be connected through user sync.
D. The email must also contain assigned user merge fields.

Solutions: