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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
C) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
D) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

2. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A) Automation rule and user group
B) Automation rule and user queue
C) Form completion action and user group
D) Form completion action and user queue

3. LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A) The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B) The connector cannot be linked directly to an MCC account.
C) The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
D) They should ensure their URL structures can handle parameters before verifying the connector.

4. Which are true about Custom Objects in Marketing Cloud Account Engagement

A) You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
B) You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
C) You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
D) You can create and sync a custom object from any object in Salesforce

5. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) A Use the Open Rules Audit to remove opens as criteria in their automations.
B) Only send emails to prospects who do not use Apple Mail.
C) Enable visitor filters for all customers so opens are not tracked.
D) Disable open tracking within account settings.

Solutions: