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| Section | Objectives |
|---|---|
| Topic 1: Audience Management | - Data management and segmentation
|
| Topic 2: Deliverability and Compliance | - Email deliverability management
|
| Topic 3: Message Design and Content | - Email and template design
|
| Topic 4: Automation and Orchestration | - Marketing automation workflows
|
| Topic 5: Analytics and Reporting | - Campaign performance analysis
|
| Topic 6: Responsys Platform Overview | - Core Architecture and Components
|
| Topic 7: Campaign Management | - Campaign creation and configuration
|
1. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
A) If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
B) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
C) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
D) The column to be used as the table's primary key must be named something different in each profile list.
2. You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
A) In the import configuration, select the "First line contains column names" check box.
B) In the field mapper screen, select the "Columns Already Included" check box.
C) You must delete the first row of the file before performing the import. Your file must contain actual data only.
D) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
3. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
A) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
4. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
A) Search the list for the domain name of the competitor and select the block option for each user that is found.
B) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
C) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
D) Create a Non-Competitor Program using Program Designer.
5. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
A) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
B) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
C) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
D) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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