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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?

A) You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
B) Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
C) Create the custom report and schedule it to be sent by email to the executive team every single day.
D) Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

2. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient selects a Reply-to unsubscribe in a promotional email.
B) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
C) Recipient deletes a promotional email from the inbox.
D) Recipient inbox is full, so the promotional email is rejected by the server.
E) Recipient registers a SPAM complaint for an email.

3. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
B) You can only order the rules in the top-down order in which Responsys willexecute them.
C) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
D) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.

4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Hard bounce rates are 10% or higher.
B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
C) Your open rates have dropped somewhatsince last month.
D) Recipients are forwarding your emails to everyone in their address books.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

5. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
B) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
C) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
D) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.
E) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

Solutions: