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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the reason to use batch versus real-time SDT?

A) If you want user data sent without authentication
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data transferred directly to your server

2. Which of these is a common use case for the Recency setting?

A) To extend data delivery beyond the default period for the audience
B) To prioritize delivery of the most recent users in an audience
C) To hide older audiences and users that are no longer as valuable for targeting
D) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days

3. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Offline file structure and content
B) Total volume of categories that they anticipate in their taxonomy
C) Granularity of taxonomy categories
D) Exact number of users that will be classified into each category

4. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25,bk111=M,bk115=2
B) awytM3DD bk112=25%bk111=M%bk115=2
C) awytM3DD bk112=25#bk111= M#bk115=2
D) awytM3DD bk112=25|bk111=M|bk115=2
E) awytM3DD bk112=25~bk111= M~bk115=2
F) awytM3DD bk112=25@bk111=M@bk115=2

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Full agency control
B) Global DMP nerve center
C) Global template with local nuances
D) Horizontal regional empowerment
E) A single seat shared by all regions

Solutions: