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NEW QUESTION # 73
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Use HML conditional logic statements
- B. Use HML merge field modifiers
- C. Define page actions to replace field values
- D. Define default mail merge values for fields
Answer: C
NEW QUESTION # 74
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?
- A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
- B. Remove the global opt out link from marketing emails.
- C. Create a custom email preference center page.
- D. Minimize public lists used in marketing emails.
Answer: C
NEW QUESTION # 75
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement
- A. F
- B. A+
- C. A
- D. D
- E. F-
Answer: D,E
NEW QUESTION # 76
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
- A. Content Files
- B. Landing Pages
- C. List Emails
- D. Layout Templates
- E. Social Posts
Answer: E
NEW QUESTION # 77
It is possible for prospect to have less than 0 score
- A. False
- B. True
Answer: B
NEW QUESTION # 78
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Answer: C
NEW QUESTION # 79
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- B. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
- C. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
- D. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
Answer: A
NEW QUESTION # 80
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Unverified and delete the Salesforce connector for the Sandbox org
- B. Delete all data from the Sandbox org
- C. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
- D. Create a new Salesforce Connector for the Production org
- E. Rename the Salesforce connector for the Sandbox org
Answer: C
NEW QUESTION # 81
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
- A. Look for the original list based on the Marketing Cloud Account Engagement campaign
- B. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
- C. Run an automation rule based on the Marketing Cloud Account Engagement campaign
- D. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
Answer: B
NEW QUESTION # 82
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign
- B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
- C. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- D. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
Answer: B,C
NEW QUESTION # 83
How many Scoring Categories is it possible to create
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION # 84
What is true about Marketing Cloud Account Engagement tracking?
- A. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
- B. The code is generated from a Salesforce campaign
- C. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
- D. Cookies will always expire after 10 years
Answer: A,C
NEW QUESTION # 85
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion
- B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >
Answer: D
NEW QUESTION # 86
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
- A. Edit the completion action on the form to only add to the list if the email address is valid.
- B. Use the list to send a permission pass email and remove all hard bounces.
- C. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
- D. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
Answer: C
NEW QUESTION # 87
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?
- A. Create a segmentation rule based on the Lead Status field value
- B. Create an automation rule based on the Lead Status field value
- C. Create a dynamic list based on the Lead Status field value
- D. Create a completion action based on the Lead Status field value.
Answer: C
NEW QUESTION # 88
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