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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Total Leads Generated
B) Conversion Rate
C) Page Views
D) Cost Per Lead

2. A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A) Use Engagement Programs with static lists
B) Create separate databases for each geography
C) Use Smart Campaigns with geographic and industry-based filters
D) Assign leads manually to regional teams

3. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
B) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
C) Create a new lead scoring model before hiring SDR reps
D) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage

4. What can reduce bounce rates in email campaigns? (Choose two)

A) Regularly updating recipient preferences
B) Increasing A/B testing frequency
C) Removing invalid email addresses
D) Optimizing subject lines for spam filters

5. What should be the first step when integrating a new CRM with Marketo?

A) Train users on the integration process
B) Map fields between the systems
C) Synchronize the lead database
D) Enable Smart Campaigns for lead routing

Solutions: