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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?

A) Sign-ups
B) View of a key page
C) Other
D) Leads

2. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
B) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
C) Any queries that search for "coffee cups" in quotation marks.
D) Only searches for "coffee cups" as it's using the exact match options.

3. Which of the following statements best describes the relationship between Google AdWords and the quality score?

A) The higher a keyword's Quality Score, the better its ad position.
B) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
C) The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.

4. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)
B) (Revenue from sales - Advertising costs)/Advertising costs
C) (Revenue from sales - Advertising costs)/Revenue from Sales
D) (Revenue from sales - Advertising costs)/Duration of Ad

5. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Increasing web revenue
B) Driving valuable traffic
C) Maximizing conversions of your website
D) Decreasing unnecessary costs

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