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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. An effective crisis response strategy begins with:

A) communication to the organization's employees.
B) communication to the organization's public.
C) an explanation to news media outlets.
D) an acknowledgement of the impact of the crisis.

2. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) indicating what the authorities are doing to address the crisis.
B) describing the steps the organization is taking to address the situation now and in the future.
C) communicating the facts that are currently available.
D) placing the responsibility for the crisis on the appropriate party.

3. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
B) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
C) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
D) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation

4. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) The communication team will publish one intranet article per week throughout the enrollment period.
B) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
C) The company will save $1.2 million based on the enrollment choice employees make.
D) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.

5. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) People, process, strategy, and structure
B) Mission, people, purpose, and strategy
C) People, purpose, strategy, and structure
D) History, people, strategy, and structure

Solutions: