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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A) Profile Center
B) Content Builder
C) Mobile Connect
D) Smart Capture

2. What storage model should be used if a subscriber has more than one value for an attribute?

A) Profile Attribute
B) Data Extensions
C) Lists
D) Publication Lists

3. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

A) Company Settings
B) Data management
C) Security
D) Feature Settings

4. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

A) Profile Center
B) Subscriber Keys
C) Send Logging
D) Publication Lists

5. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Conversion/Cart Code
B) Collect Code
C) Email Conversion Code
D) Recommendation Code

Solutions: