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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Where can a marketer see the performance summary of a recent email send?

A. Overview Tab within Tracking
B. Job Links tab within Tracking
C. Send Performance Tab
D. Summary tab

Question 2

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A. Soft Bounce
B. Hard Bounce
C. Undeliverable
D. Blocked Bounce

Question 3

A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?

A. Test Send
B. Send Flow
C. Triggered Email
D. User-Initiated Email

Question 4

A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A. Journey Builder Fire Event Entry Source
B. Automation Studio File Drop Starting Source
C. Automation Studio Schedule Starting Source
D. Journey Builder Import Activity Entry Source

Question 5

Which tactic will improve deliverability for a new sender?

A. Send email to ISPs that have been notified of the new sender
B. Send email to a minimum of 35,000 subscribers per ISP per day
C. Send email during the holiday season when new senders are less likely to be detected
D. Send email to the most active and engaged customers

Solutions: