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| Section | Weight | Objectives |
|---|---|---|
| Analyzing and Reporting | 16% | - Draw insights from data - Interpret activity reporting results - Make data-driven recommendations based on analysis |
| Configuring, Executing, and Managing | 50% | - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Create and manage experiences using both composers - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Utilize Automated Personalization (AP) and Recommendations appropriately |
| Planning and Strategy | 26% | - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Identify hypothesis elements - Construct test hypotheses based on a given scenario - Describe how variables impact an activity - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Given a scenario, assess audience requirements - Describe KPI-based primary and secondary success metrics - Identify opportunities for testing based on business KPIs and data analysis |
| Troubleshooting and Optimization | 8% | - Implement best practices for ongoing optimization - Identify and resolve common implementation issues - Optimize activity performance based on results |
1. Which situation is being considered when the "Show default content for all other activities" setting is toggled to the "on" position?
A) Metrics increment for the viewed activities are only in the QA reporting environment.
B) The activity content is shown in isolation only for specific audiences.
C) The preview content is shown in isolation without considering all other live activities on the same page/Target request.
D) The activity intended to QA may not show if there are collisions between the activity under testing and other live activities.
2. How can analytics reporting sources impact optimization activities? (Select two.)
A) They define data collection accuracy.
B) They influence sample size calculation.
C) They provide visualization options.
D) They affect test variations.
3. A practitioner creates an A/B Test with two variations but realizes during QA that one variation fails to load for a specific audience segment.
What should the practitioner do?
A) Modify the experience for the segment and rerun QA
B) Cancel the test entirely
C) Launch the test and monitor the segment's performance
D) Remove the segment and run the test
4. Which elements should a test hypothesis include? (Select two.)
A) Data analysis tools
B) Budget allocation
C) Measurable outcomes
D) Test objective assumptions
5. What are the advantages of using Auto-Allocate in an A/B Test? (Select two.)
A) Faster identification of a winning variation
B) Reduces overall test cost
C) Even traffic distribution among all variations
D) Customizable confidence thresholds
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,C | Question # 3 Answer: A | Question # 4 Answer: C,D | Question # 5 Answer: A,B |
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