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Facebook Certified Community Manager Sample Questions:

1. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Monitor sentiment across digital channels within the organization's area of focus
B) Initiate a petition against the proposed closure and ask community members to circulate it widely
C) Invite the community to submit their success stories so they can be shared with the national committee
D) Send a message to each of the community members requesting their opinions of the proposed closure

2. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
B) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
C) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
D) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach

3. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Develop content that encourages sharing photos and stories.
B) Create a post announcing the release of the latest formula milk
C) Ask members to share their favorite post from the group on their profiles.
D) Create a poll for feedback on the milk formula.

4. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Audience growth Sentiment
B) Reach Sentiment Website traffic
C) Website traffic Sentiment Audience growth
D) Reach Website traffic Audience growth

5. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

A) Create the community and define plans once it's established
B) Determine the community mission
C) Discuss shared values and how they want the community to feel
D) Set the community objectives
E) Invite all of their friends into the community

Solutions: