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Facebook Certified media buying professional Sample Questions:

1. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
B) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
C) People-based multi-touch attribution reporting across all publishers, including Facebook.
D) Measure lift in sales using partner-based ROI measurement solutions.

2. An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A) Your InitiateCheckout audience should exclude the core audiences.
B) The ad set running the purchase event should exclude all purchase events from last 30 days.
C) The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
D) You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
E) The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.

3. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

A) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
B) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
C) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
D) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
E) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.

4. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from all of the website visitors.
B) You should build lookalike audiences from people who have made purchases.
C) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
D) You should build similar audiences based on people who have visited the website to the main landing page of the product.

5. Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

A) App Store Region
B) Age with max 25 years
C) Mobile Device User - focused on Android
D) Gender Male
E) Interests: Gamers
F) Countries India + Colombia

Solutions: