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Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:

1. How should you configure an external call to work with Custom Object records?
Response:

A) Create an external call and set the datatype to Data Card.
B) Create an external call and set the datatype to User.
C) Create an external call and set the datatype to Custom Record.
D) Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.

2. What occurs after a campaign reaches its end date? (Choose the best answer.)

A) The campaign becomes read-only, and campaign activity is tracked for another 12 months.
B) The campaign continues to flow contacts through until it is manually deactivated by a user.
C) The campaign becomes read-only, and campaign activity is no longer tracked.
D) The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date.

3. How do you define a sender's mailing IP reputation?

A) a measure of the sender's mailing deliverability, based on complaints, blacklisting, bouncebacks, and spam
B) a score based on how many people "liked" the sender on Facebook and clicked through to the landing
C) the number of email recipients that do NOT unsubscribe from emails and update their email preferences
D) the value put on the email recipients' well-received comments from the message content

4. You are configuring a promotional email group for Marketing's subscriber-based quarterly newsletter called "The Edge".
How should you configure this email group? (Choose the best answer.)
A)

B)

C)

D)

A) Option D
B) Option B
C) Option C
D) Option A

5. Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)

A) Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
B) Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
C) Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
D) Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".

Solutions: